How to increase first‐time donors' returns? The postdonation letter's content can make a difference

BACKGROUND: Retention of first‐time donors is pivotal for blood collection centers. The present study built on research showing the importance of donor identity among regular donors and sought to compare the effectiveness of various communication strategies on return rate. STUDY DESIGN AND METHODS:...

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Detalles Bibliográficos
Autores principales: Moussaoui, Lisa S., Blondé, Jerôme, Chaduc‐Lemoine, Coralie, Baldelli, Serena, Desrichard, Olivier, Waldvogel, Sophie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley & Sons, Inc. 2022
Materias:
Blood Donors and Blood Collection
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9543148/
https://www.ncbi.nlm.nih.gov/pubmed/35676888
http://dx.doi.org/10.1111/trf.16933

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9543148/
https://www.ncbi.nlm.nih.gov/pubmed/35676888
http://dx.doi.org/10.1111/trf.16933

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