Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance the ro...

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Detalles Bibliográficos
Autores principales: Azhar, Mohd, Ali, Ruksar, Hamid, Sheeba, Akhtar, Mohd Junaid, Rahman, Mohd Nayyer
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9547641/
http://dx.doi.org/10.1186/s43093-022-00161-5

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