Research on Competition and Cooperation Relationship of TV-Drama Production Company Based on Social Network

The social network is affecting the connection of TV-drama production companies, and traditional partnerships are changing. Many companies are moving from traditional connections to gridded social networks. The changing relational network makes the relationship between TV-drama production companies change from linear and static to network and dynamic, and from the original cooperation based on “Contract” to the node-type cooperation of “Switch.” Through empirical study, the paper found that the social network relationship in the TV series production industry has become an essential social capital because the construction of social networks will effectively promote the development of the industry under the new competition and make TV-drama industry production chain, creative resources, and value derived channel, resource boundary and cooperation mechanism, and market competition pattern change. Ultimately, it will reshape the subject cognition, path cognition, and power cognition in the relationship network.