The Generation and Realization of Dunhuang Cultural Values from the Perspective of Crosscultural Communication: Based on Spanish and Chinese Culture

Dunhuang Feitian is a complex of Indian culture, Buddhist culture, Western culture, and Central Plains culture. It has been loved by artists since ancient times and is an important embodiment of the essence of grotto art. Dunhuang culture is an important cultural heritage used to build Chinese cultural identity. With the development of science and technology and the progress of society, the exchanges between cultures are increasingly deepened. These exchanges are not only reflected in language, economy, politics, film, and technology but also in science and technology. From a macroperspective, culture includes all products, and products are also an intuitive manifestation of culture. How to continue culture and consider the customs and taboos of the outside world while continuing retains the essence of culture to the greatest extent and integrates local characteristics, so that foreign culture can be integrated into it. Being well accepted by local people will become an important proposition for crosscultural communication and value expression. Therefore, based on cognitive thinking and Kansei engineering theory, this research explores and analyzes product design methods that integrate Spanish and Chinese cultures, hereinafter referred to as “Western-Chinese” cultures. Analyze the two cultures separately: from a certain culture, after the image investigation, extract the target image; from another culture, get the modeling design factors and then realize the product image modeling design of crosscultural Dunhuang integration and the Dunhuang culture. Value generation and realization reasonably recognize the connection between the two cultures, form a crosscultural integration design theory, and provide new ideas for product innovation design.