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Crossmodal correspondences between basic tastes and visual design features: A narrative historical review

People tend to associate abstract visual features with basic taste qualities. This narrative historical review critically evaluates the literature on these associations, often referred to as crossmodal correspondences, between basic tastes and visual design features such as color hue and shape curvi...

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Detalles Bibliográficos
Autores principales: Lee, Byron P., Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9558874/
https://www.ncbi.nlm.nih.gov/pubmed/36246303
http://dx.doi.org/10.1177/20416695221127325
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author Lee, Byron P.
Spence, Charles
author_facet Lee, Byron P.
Spence, Charles
author_sort Lee, Byron P.
collection PubMed
description People tend to associate abstract visual features with basic taste qualities. This narrative historical review critically evaluates the literature on these associations, often referred to as crossmodal correspondences, between basic tastes and visual design features such as color hue and shape curvilinearity. The patterns, discrepancies, and evolution in the development of the research are highlighted while the mappings that have been reported to date are summarized. The review also reflects on issues of cross-cultural validity and deviations in the matching patterns that are observed when correspondences are assessed with actual tastants versus with verbal stimuli. The various theories that have been proposed to account for different classes of crossmodal correspondence are discussed, among which the statistical and affective (or emotional-mediation) accounts currently appear most promising. Several critical research questions for the future are presented to address the gaps that have been identified in the literature and help validate the popular theories on the origin and operations of visual-taste correspondences.
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spelling pubmed-95588742022-10-14 Crossmodal correspondences between basic tastes and visual design features: A narrative historical review Lee, Byron P. Spence, Charles Iperception Standard Article People tend to associate abstract visual features with basic taste qualities. This narrative historical review critically evaluates the literature on these associations, often referred to as crossmodal correspondences, between basic tastes and visual design features such as color hue and shape curvilinearity. The patterns, discrepancies, and evolution in the development of the research are highlighted while the mappings that have been reported to date are summarized. The review also reflects on issues of cross-cultural validity and deviations in the matching patterns that are observed when correspondences are assessed with actual tastants versus with verbal stimuli. The various theories that have been proposed to account for different classes of crossmodal correspondence are discussed, among which the statistical and affective (or emotional-mediation) accounts currently appear most promising. Several critical research questions for the future are presented to address the gaps that have been identified in the literature and help validate the popular theories on the origin and operations of visual-taste correspondences. SAGE Publications 2022-10-11 /pmc/articles/PMC9558874/ /pubmed/36246303 http://dx.doi.org/10.1177/20416695221127325 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Standard Article
Lee, Byron P.
Spence, Charles
Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title_full Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title_fullStr Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title_full_unstemmed Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title_short Crossmodal correspondences between basic tastes and visual design features: A narrative historical review
title_sort crossmodal correspondences between basic tastes and visual design features: a narrative historical review
topic Standard Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9558874/
https://www.ncbi.nlm.nih.gov/pubmed/36246303
http://dx.doi.org/10.1177/20416695221127325
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