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Consumers’ willingness to pay premium under the influence of consumer community culture: From the perspective of the content creator
With the rise of live streaming commerce, the relationship between consumers and content creators on the short-video platforms has become closer, forming a peculiar culture and language in each consumer community, which promotes the short-video platforms to become a natural breeding ground for formi...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9559747/ https://www.ncbi.nlm.nih.gov/pubmed/36248545 http://dx.doi.org/10.3389/fpsyg.2022.1009724 |