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How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control
Social media plays a vital role in consumers’ purchasing decision making. There are still gaps in existing research on the relationship between divided dimensions of social media use and impulse buying, as well as the mediating and moderating effects therein. This study explored the mediation and mo...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9561945/ https://www.ncbi.nlm.nih.gov/pubmed/36248456 http://dx.doi.org/10.3389/fpsyg.2022.1011337 |