Cargando…

How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease

Background: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods:...

Descripción completa

Detalles Bibliográficos
Autores principales: Azevedo, Daniela, Plácido, Ana Isabel, Herdeiro, Maria Teresa, Roque, Fátima, Roque, Vítor
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9564587/
https://www.ncbi.nlm.nih.gov/pubmed/36231239
http://dx.doi.org/10.3390/ijerph191911942
_version_ 1784808681446047744
author Azevedo, Daniela
Plácido, Ana Isabel
Herdeiro, Maria Teresa
Roque, Fátima
Roque, Vítor
author_facet Azevedo, Daniela
Plácido, Ana Isabel
Herdeiro, Maria Teresa
Roque, Fátima
Roque, Vítor
author_sort Azevedo, Daniela
collection PubMed
description Background: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods: A retrospective study on Portuguese public health entities’ communication with the public using social media platforms was performed. Data were retrieved from Facebook, Instagram, and Twitter. All retrieved posts were analyzed, and the engagement of the public was calculated. A thematic analysis of all COVID-19-related posts was conducted. Results: The analysis of each social media platform revealed that during the COVID-19 pandemic, health entities reinforced their presence on social media platforms. The most published posts were related to “epidemiological context” and “encouragement to take actions” to avoid the spread of COVID-19. High engagement frames were not associated with the most frequently published posts. Conclusions: Although health entities have reinforced their presence on social media platforms, they do not take full advantage of these platforms to improve health literacy.
format Online
Article
Text
id pubmed-9564587
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-95645872022-10-15 How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease Azevedo, Daniela Plácido, Ana Isabel Herdeiro, Maria Teresa Roque, Fátima Roque, Vítor Int J Environ Res Public Health Article Background: During the COVID-19 pandemic, social media became an important and easily accessible source of information to keep the population informed. In this study, we explored how Portuguese health entities used social media during the public health emergency caused by COVID-19 disease. Methods: A retrospective study on Portuguese public health entities’ communication with the public using social media platforms was performed. Data were retrieved from Facebook, Instagram, and Twitter. All retrieved posts were analyzed, and the engagement of the public was calculated. A thematic analysis of all COVID-19-related posts was conducted. Results: The analysis of each social media platform revealed that during the COVID-19 pandemic, health entities reinforced their presence on social media platforms. The most published posts were related to “epidemiological context” and “encouragement to take actions” to avoid the spread of COVID-19. High engagement frames were not associated with the most frequently published posts. Conclusions: Although health entities have reinforced their presence on social media platforms, they do not take full advantage of these platforms to improve health literacy. MDPI 2022-09-21 /pmc/articles/PMC9564587/ /pubmed/36231239 http://dx.doi.org/10.3390/ijerph191911942 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Azevedo, Daniela
Plácido, Ana Isabel
Herdeiro, Maria Teresa
Roque, Fátima
Roque, Vítor
How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title_full How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title_fullStr How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title_full_unstemmed How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title_short How Portuguese Health Entities Used Social Media to Face the Public Health Emergency during COVID-19 Disease
title_sort how portuguese health entities used social media to face the public health emergency during covid-19 disease
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9564587/
https://www.ncbi.nlm.nih.gov/pubmed/36231239
http://dx.doi.org/10.3390/ijerph191911942
work_keys_str_mv AT azevedodaniela howportuguesehealthentitiesusedsocialmediatofacethepublichealthemergencyduringcovid19disease
AT placidoanaisabel howportuguesehealthentitiesusedsocialmediatofacethepublichealthemergencyduringcovid19disease
AT herdeiromariateresa howportuguesehealthentitiesusedsocialmediatofacethepublichealthemergencyduringcovid19disease
AT roquefatima howportuguesehealthentitiesusedsocialmediatofacethepublichealthemergencyduringcovid19disease
AT roquevitor howportuguesehealthentitiesusedsocialmediatofacethepublichealthemergencyduringcovid19disease