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Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China

Online game products have fueled the boom in China’s digital economy. Meanwhile, its public health concerns have sparked discussion among consumers on social media. However, past research has seldom studied the public health topics caused by online games from the perspective of consumer opinions. Th...

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Detalles Bibliográficos
Autores principales: Shu, Tao, Wang, Zhiyi, Jia, Huading, Zhao, Wenjin, Zhou, Jixian, Peng, Tao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9565009/
https://www.ncbi.nlm.nih.gov/pubmed/36232091
http://dx.doi.org/10.3390/ijerph191912793
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author Shu, Tao
Wang, Zhiyi
Jia, Huading
Zhao, Wenjin
Zhou, Jixian
Peng, Tao
author_facet Shu, Tao
Wang, Zhiyi
Jia, Huading
Zhao, Wenjin
Zhou, Jixian
Peng, Tao
author_sort Shu, Tao
collection PubMed
description Online game products have fueled the boom in China’s digital economy. Meanwhile, its public health concerns have sparked discussion among consumers on social media. However, past research has seldom studied the public health topics caused by online games from the perspective of consumer opinions. This paper attempts to identify consumers’ opinions on the health impact of online game products through non-structured text and large-size social media comments. Thus, we designed a natural language processing (NLP) framework based on machine learning, which consists of topic mining, multi-label classification, and sentimental analysis. The hierarchical clustering method-based topic mining procedure determines the compatibility of this study and previous research. Every three topics are identified in “Personal Health Effects” and “Social Health Effects”, respectively. Then, the multi-label classification model’s results show that 61.62% of 327,505 comments have opinions about the health effects of online games. Topics “Adolescent Education” and “Commercial Morality” occupy the top two places of consumer attention. More than 31% of comments support two or more topics, and the “Adolescent Education” and “Commercial Morality” combination also have the highest co-occurrence. Finally, consumers expressed different emotional preferences for different topics, with an average of 63% of comments expressing negative emotions related to the health attributes of online games. In general, Chinese consumers are most concerned with adolescent education issues and hold the strongest negative emotion towards the commercial morality problems of enterprises. The significance of research results is that it reminds online game-related enterprises to pay attention to the potential harm to public health while bringing about additional profits through online game products. Furthermore, negative consumer emotions may cause damage to brand image, business reputation, and the sustainable development of the enterprises themselves. It also provides the government supervision departments with an advanced analysis method reference for more effective administration to protect public health and promote the development of the digital economy.
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spelling pubmed-95650092022-10-15 Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China Shu, Tao Wang, Zhiyi Jia, Huading Zhao, Wenjin Zhou, Jixian Peng, Tao Int J Environ Res Public Health Article Online game products have fueled the boom in China’s digital economy. Meanwhile, its public health concerns have sparked discussion among consumers on social media. However, past research has seldom studied the public health topics caused by online games from the perspective of consumer opinions. This paper attempts to identify consumers’ opinions on the health impact of online game products through non-structured text and large-size social media comments. Thus, we designed a natural language processing (NLP) framework based on machine learning, which consists of topic mining, multi-label classification, and sentimental analysis. The hierarchical clustering method-based topic mining procedure determines the compatibility of this study and previous research. Every three topics are identified in “Personal Health Effects” and “Social Health Effects”, respectively. Then, the multi-label classification model’s results show that 61.62% of 327,505 comments have opinions about the health effects of online games. Topics “Adolescent Education” and “Commercial Morality” occupy the top two places of consumer attention. More than 31% of comments support two or more topics, and the “Adolescent Education” and “Commercial Morality” combination also have the highest co-occurrence. Finally, consumers expressed different emotional preferences for different topics, with an average of 63% of comments expressing negative emotions related to the health attributes of online games. In general, Chinese consumers are most concerned with adolescent education issues and hold the strongest negative emotion towards the commercial morality problems of enterprises. The significance of research results is that it reminds online game-related enterprises to pay attention to the potential harm to public health while bringing about additional profits through online game products. Furthermore, negative consumer emotions may cause damage to brand image, business reputation, and the sustainable development of the enterprises themselves. It also provides the government supervision departments with an advanced analysis method reference for more effective administration to protect public health and promote the development of the digital economy. MDPI 2022-10-06 /pmc/articles/PMC9565009/ /pubmed/36232091 http://dx.doi.org/10.3390/ijerph191912793 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Shu, Tao
Wang, Zhiyi
Jia, Huading
Zhao, Wenjin
Zhou, Jixian
Peng, Tao
Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title_full Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title_fullStr Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title_full_unstemmed Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title_short Consumers’ Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China
title_sort consumers’ opinions towards public health effects of online games: an empirical study based on social media comments in china
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9565009/
https://www.ncbi.nlm.nih.gov/pubmed/36232091
http://dx.doi.org/10.3390/ijerph191912793
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