Personal Narrative under Nationalism: Chinese COVID-19 Vaccination Expressions on Douyin

Scholars are divided over whether narrative/storytelling occupies a central position in health-related behaviour or in the health-related issues discussed on social media platforms. This study explored Chinese COVID-19 vaccination expressions on Douyin, China’s biggest short-video sharing social media platform, and found that narration is still the most important tool employed by Chinese users when talking about COVID-19 vaccinations on Douyin, emphasizing nationalism and widespread optimism. Most of the narratives employed by Chinese users come from a first-person perspective. Nationalism, as manifested in the support expressed for national policies, rather than the external platform characteristics of memetics, makes the Chinese users’ expressions about COVID-19 vaccinations similar on Douyin. Douyin seems to have become a ‘pilgrimage platform’ for the Chinese public to express their patriotic sentiment and their trust in the country and the government.