In Search of a Value Proposition for COVID-19 Testing in the Work Environment: A Social Marketing Analysis

Background: This study examined employer experience with SARS-CoV-2 (COVID-19) asymptomatic testing through a social marketing lens. Social marketing uses commercial marketing principles to achieve socially beneficial ends including improved health and safety behavior. Method: Twenty employers acros...

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Detalles Bibliográficos
Autores principales: Parvanta, Claudia, Caban-Martinez, Alberto J., Cabral, Naciely, Ball, Cynthia K., Moore, Kevin G., Eastlake, Adrienne, Levin, Jeffrey L., Nessim, Dalia E., Thiese, Matthew S., Schulte, Paul A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9566354/
https://www.ncbi.nlm.nih.gov/pubmed/36231794
http://dx.doi.org/10.3390/ijerph191912496

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