Cargando…

Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon

We present the design, implementation, and evaluation of an e-service learning course, “Social Marketing for Health Promotion”, offered to full-time and part-time students enrolled in the Master of Public Health at our institution. In a quasi-experimental trial, we introduced e-service learning in 2...

Descripción completa

Detalles Bibliográficos
Autores principales: Bardus, Marco, Nasser AlDeen, Khawla, Kabakian-Khasholian, Tamar, Kanj, Mayada, Germani, Aline
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9566544/
https://www.ncbi.nlm.nih.gov/pubmed/36231996
http://dx.doi.org/10.3390/ijerph191912696
_version_ 1784809176873041920
author Bardus, Marco
Nasser AlDeen, Khawla
Kabakian-Khasholian, Tamar
Kanj, Mayada
Germani, Aline
author_facet Bardus, Marco
Nasser AlDeen, Khawla
Kabakian-Khasholian, Tamar
Kanj, Mayada
Germani, Aline
author_sort Bardus, Marco
collection PubMed
description We present the design, implementation, and evaluation of an e-service learning course, “Social Marketing for Health Promotion”, offered to full-time and part-time students enrolled in the Master of Public Health at our institution. In a quasi-experimental trial, we introduced e-service learning in 2018, comparing a traditional face-to-face section to a blended course (33% online). Based on the positive feedback received, we progressively increased the online component in the following academic years, reaching 100% online in Fall 2020. We compared the quantitative and qualitative indicators evaluating three e-service learning-course iterations with a face-to-face control. The impact indicators included participation and engagement in the course, the attainment of the learning outcomes, satisfaction with the course, instructors and mode of delivery, and the impact of the experience beyond the classroom. Over the years, we trained 73 students whose engagement with the course remained relatively stable. The attainment of the learning outcomes and general course satisfaction steadily increased over time, demonstrating a positive impact on student learning. Qualitative data illustrate the importance of instructors in setting expectations and guiding students and community partners through a remote-learning process.
format Online
Article
Text
id pubmed-9566544
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-95665442022-10-15 Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon Bardus, Marco Nasser AlDeen, Khawla Kabakian-Khasholian, Tamar Kanj, Mayada Germani, Aline Int J Environ Res Public Health Article We present the design, implementation, and evaluation of an e-service learning course, “Social Marketing for Health Promotion”, offered to full-time and part-time students enrolled in the Master of Public Health at our institution. In a quasi-experimental trial, we introduced e-service learning in 2018, comparing a traditional face-to-face section to a blended course (33% online). Based on the positive feedback received, we progressively increased the online component in the following academic years, reaching 100% online in Fall 2020. We compared the quantitative and qualitative indicators evaluating three e-service learning-course iterations with a face-to-face control. The impact indicators included participation and engagement in the course, the attainment of the learning outcomes, satisfaction with the course, instructors and mode of delivery, and the impact of the experience beyond the classroom. Over the years, we trained 73 students whose engagement with the course remained relatively stable. The attainment of the learning outcomes and general course satisfaction steadily increased over time, demonstrating a positive impact on student learning. Qualitative data illustrate the importance of instructors in setting expectations and guiding students and community partners through a remote-learning process. MDPI 2022-10-04 /pmc/articles/PMC9566544/ /pubmed/36231996 http://dx.doi.org/10.3390/ijerph191912696 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Bardus, Marco
Nasser AlDeen, Khawla
Kabakian-Khasholian, Tamar
Kanj, Mayada
Germani, Aline
Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title_full Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title_fullStr Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title_full_unstemmed Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title_short Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon
title_sort teaching social marketing using e-service learning amidst health and humanitarian crises: a case study from lebanon
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9566544/
https://www.ncbi.nlm.nih.gov/pubmed/36231996
http://dx.doi.org/10.3390/ijerph191912696
work_keys_str_mv AT bardusmarco teachingsocialmarketingusingeservicelearningamidsthealthandhumanitariancrisesacasestudyfromlebanon
AT nasseraldeenkhawla teachingsocialmarketingusingeservicelearningamidsthealthandhumanitariancrisesacasestudyfromlebanon
AT kabakiankhasholiantamar teachingsocialmarketingusingeservicelearningamidsthealthandhumanitariancrisesacasestudyfromlebanon
AT kanjmayada teachingsocialmarketingusingeservicelearningamidsthealthandhumanitariancrisesacasestudyfromlebanon
AT germanialine teachingsocialmarketingusingeservicelearningamidsthealthandhumanitariancrisesacasestudyfromlebanon