What do users care about? Research on user behavior of mobile interactive video advertising

Mobile interactive video advertising is a relatively new type of media. A combination of interactivity and narrative is used to tell the video story to the audience. This study studied in three steps on mobile interactive video advertising to determine the design basis that should be paid attention...

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Detalles Bibliográficos
Autores principales: Gu, Chao, Lin, Shuyuan, Sun, Jie, Yang, Chun, Chen, Jiangjie, Jiang, Qianling, Miao, Wei, Wei, Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9568838/
https://www.ncbi.nlm.nih.gov/pubmed/36254290
http://dx.doi.org/10.1016/j.heliyon.2022.e10910

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9568838/
https://www.ncbi.nlm.nih.gov/pubmed/36254290
http://dx.doi.org/10.1016/j.heliyon.2022.e10910

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