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What do users care about? Research on user behavior of mobile interactive video advertising
Mobile interactive video advertising is a relatively new type of media. A combination of interactivity and narrative is used to tell the video story to the audience. This study studied in three steps on mobile interactive video advertising to determine the design basis that should be paid attention...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9568838/ https://www.ncbi.nlm.nih.gov/pubmed/36254290 http://dx.doi.org/10.1016/j.heliyon.2022.e10910 |