Co-Viewing Mass Media to Support Children and Parents’ Emotional ABCs: An Evaluation of Ahlan Simsim

That mass media supports children’s learning at scale across a variety of educational outcomes is widely acknowledged, effects which are further enhanced when content is co-viewed with a parent or primary caregiver. Ahlan Simsim, a children’s educational television show produced in the Middle East, is focused on supporting children’s socio-emotional needs. For young children, there is ample evidence in developmental literature that socio-emotional skills are associated with improved school performance, increased pro-social behavior and well-being, and a decline in anxiety and behavioral problems. Using findings from an encouragement design performance evaluation on Season 1 of Ahlan Simsim conducted with families in Egypt, Lebanon, Saudi Arabia, and United Arab Emirates (N = 473), this study provides evidence that families who regularly co-viewed Ahlan Simsim reported improved emotional vocabulary and increased emotion regulation among both children and parents, expanding the understanding of the benefits of co-viewing to also include parents’ improved socio-emotional skills. Findings also show that learning extended beyond viewing individual episodes, as parents reported that watching Ahlan Simsim sparked conversations at home about new emotional vocabulary, expressing feelings, and practicing coping techniques.