COVID-Washing in US Food and Beverage Marketing on Twitter: Content Analysis

BACKGROUND: Food companies have increased digital and social media ad expenditures during the COVID-19 pandemic, capitalizing on the coinciding increase in social media use during the pandemic. The extent of pandemic-related social media advertising and marketing tactics have been previously reporte...

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Detalles Bibliográficos
Autores principales: Tsai, Krystle A, Cassidy, Omni, Arshonsky, Josh, Bond, Sara, Del Giudice, Inés M, Bragg, Marie A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9578516/
https://www.ncbi.nlm.nih.gov/pubmed/36040957
http://dx.doi.org/10.2196/37642

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