The Impact of the Covid-19 Pandemic on Start-ups' Collaboration with Corporations

One of the options for corporations to gain a competitive advantage in the marketplace is by establishing business cooperation between large companies and start-ups. Start-ups see corporations as recipients of their solutions (products, services). Meanwhile corporations are interested to a large extent in getting access to breakthrough technologies, innovations, new business models present on the market. This paper deals with the assessment of opportunities for business cooperation in the start-up-corporate model at the background of global market turbulence caused by the Covid-19 pandemic. The research focused on the perception of this cooperation from the perspective of start-ups’, which: are at different phases of development (concept phase, development phase, scaling up phase) and are characterised by different lengths of time they operate in the marketplace. This paper aims at presenting the impact of market turbulence on the relationship between start-ups and corporations, and thus to verify the research question regarding the impact of market perturbations caused by the COVID-19 pandemic on mounting corporate interest in cooperation with start-ups. The results were analysed based on a sample of 101 start-ups participating in acceleration programmes with the involvement of large companies, organised by start-up accelerators. The findings allow to draw several conclusions: representatives of start-ups more often observe a decrease in interest and priority of cooperation between corporations and start-ups in connection with the emergence of a global pandemic. Moreover, they less often feel that corporations are looking for start-ups outside their core areas of interest, while it is start-ups that have to adapt to the changing needs of technology users.