Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires

This study employs morality preference theory to explore how acknowledgment type (self- vs. other-focused) influences donors' subsequent donation desires. The current research consists of 3 studies. Study 1 finds that an other-focused acknowledgment letter elicits higher subsequent donation des...

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Detalles Bibliográficos
Autores principales: Wenting, Feng, Xianyun, Shen, Zuowei, Yin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9583881/
https://www.ncbi.nlm.nih.gov/pubmed/36275291
http://dx.doi.org/10.3389/fpsyg.2022.959369

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9583881/
https://www.ncbi.nlm.nih.gov/pubmed/36275291
http://dx.doi.org/10.3389/fpsyg.2022.959369

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