Cargando…
Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires
This study employs morality preference theory to explore how acknowledgment type (self- vs. other-focused) influences donors' subsequent donation desires. The current research consists of 3 studies. Study 1 finds that an other-focused acknowledgment letter elicits higher subsequent donation des...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9583881/ https://www.ncbi.nlm.nih.gov/pubmed/36275291 http://dx.doi.org/10.3389/fpsyg.2022.959369 |