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Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study
OBJECTIVE: Sustained engagement with Internet-based behavioural interventions is crucial to achieve successful behaviour change outcomes. As this has been problematic in many interventions, a lot of research has focused on participants with little or no engagement. However, few studies have attempte...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9586392/ https://www.ncbi.nlm.nih.gov/pubmed/36269725 http://dx.doi.org/10.1371/journal.pone.0274975 |
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author | Vandelanotte, Corneel Hooker, Cindy Van Itallie, Anetta Urooj, Anum Duncan, Mitch J. |
author_facet | Vandelanotte, Corneel Hooker, Cindy Van Itallie, Anetta Urooj, Anum Duncan, Mitch J. |
author_sort | Vandelanotte, Corneel |
collection | PubMed |
description | OBJECTIVE: Sustained engagement with Internet-based behavioural interventions is crucial to achieve successful behaviour change outcomes. As this has been problematic in many interventions, a lot of research has focused on participants with little or no engagement. However, few studies have attempted to understand users with continuous long-term engagement, the so called ‘super engaged users’, and why they keep on using programs when everybody else has long stopped. Therefore, the aim of this research was to qualitatively examine characteristics, usage profile and motivations of super engaged users in the 10,000 Steps program. METHODS: Twenty 10,000 Steps users (10 with more than 1 year of engagement, and 10 with more than 10 years of engagement) participated in semi-structured interviews, that were transcribed and thematically analysed. RESULTS: Participants were aged 60 years on average, with more than half being overweight/obese and/or suffering from chronic disease despite logging high step counts (219 million steps per participant on average) on the 10,000 Steps platform. Participants indicated that the reasons for sustained use were that engaging the program had become a habit, that the program kept them motivated, and that it was easy to use. Few participants had suggestions for improvement or expressed there were program elements they did not like. Uptake of program innovations (e.g., app-version, use of advanced activity tracker instead of pedometer) was modest among the super engaged users. CONCLUSION: The findings from this study emphasise the need for digital health programs to incorporate features that will support the development of habits as soon as participants start to engage with the program. While a program’s usability, user-friendliness and acceptability are important to engage and retain new users, habit formation may be more important for sustained long-term engagement with the behaviour and the program. |
format | Online Article Text |
id | pubmed-9586392 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-95863922022-10-22 Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study Vandelanotte, Corneel Hooker, Cindy Van Itallie, Anetta Urooj, Anum Duncan, Mitch J. PLoS One Research Article OBJECTIVE: Sustained engagement with Internet-based behavioural interventions is crucial to achieve successful behaviour change outcomes. As this has been problematic in many interventions, a lot of research has focused on participants with little or no engagement. However, few studies have attempted to understand users with continuous long-term engagement, the so called ‘super engaged users’, and why they keep on using programs when everybody else has long stopped. Therefore, the aim of this research was to qualitatively examine characteristics, usage profile and motivations of super engaged users in the 10,000 Steps program. METHODS: Twenty 10,000 Steps users (10 with more than 1 year of engagement, and 10 with more than 10 years of engagement) participated in semi-structured interviews, that were transcribed and thematically analysed. RESULTS: Participants were aged 60 years on average, with more than half being overweight/obese and/or suffering from chronic disease despite logging high step counts (219 million steps per participant on average) on the 10,000 Steps platform. Participants indicated that the reasons for sustained use were that engaging the program had become a habit, that the program kept them motivated, and that it was easy to use. Few participants had suggestions for improvement or expressed there were program elements they did not like. Uptake of program innovations (e.g., app-version, use of advanced activity tracker instead of pedometer) was modest among the super engaged users. CONCLUSION: The findings from this study emphasise the need for digital health programs to incorporate features that will support the development of habits as soon as participants start to engage with the program. While a program’s usability, user-friendliness and acceptability are important to engage and retain new users, habit formation may be more important for sustained long-term engagement with the behaviour and the program. Public Library of Science 2022-10-21 /pmc/articles/PMC9586392/ /pubmed/36269725 http://dx.doi.org/10.1371/journal.pone.0274975 Text en © 2022 Vandelanotte et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Vandelanotte, Corneel Hooker, Cindy Van Itallie, Anetta Urooj, Anum Duncan, Mitch J. Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title | Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title_full | Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title_fullStr | Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title_full_unstemmed | Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title_short | Understanding super engaged users in the 10,000 Steps online physical activity program: A qualitative study |
title_sort | understanding super engaged users in the 10,000 steps online physical activity program: a qualitative study |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9586392/ https://www.ncbi.nlm.nih.gov/pubmed/36269725 http://dx.doi.org/10.1371/journal.pone.0274975 |
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