The mediating role of gender in social media shopping acceptance: from the WOM perspective

Today, online consumers’ shopping experiences are wholly transformed because of technology to maximize consumer shopping experiences. However, even after increased online shopping after the Covid-19 outbreak, no study has examined the role of demographics in online shopping acceptance. Thus, we fill...

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Detalles Bibliográficos
Autores principales: Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9586912/
https://www.ncbi.nlm.nih.gov/pubmed/36281418
http://dx.doi.org/10.1016/j.heliyon.2022.e11065

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9586912/
https://www.ncbi.nlm.nih.gov/pubmed/36281418
http://dx.doi.org/10.1016/j.heliyon.2022.e11065

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