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The mediating role of gender in social media shopping acceptance: from the WOM perspective

Today, online consumers’ shopping experiences are wholly transformed because of technology to maximize consumer shopping experiences. However, even after increased online shopping after the Covid-19 outbreak, no study has examined the role of demographics in online shopping acceptance. Thus, we fill...

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Detalles Bibliográficos
Autores principales:	Jeljeli, Riadh, Farhi, Faycal, Hamdi, Mohamed Elfateh
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9586912/ https://www.ncbi.nlm.nih.gov/pubmed/36281418 http://dx.doi.org/10.1016/j.heliyon.2022.e11065

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