Cargando…
Creating behavioral engagement among higher education’s prospective students through social media marketing activities: The role of brand equity as mediator
In today’s competitive environment, higher education needs to find an effective way to convey its brand to prospective students. Given that the “digital native” (Gen Z) is becoming college aged, social media marketing has become an essential approach to engage with them. However, blasting out recrui...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9595281/ https://www.ncbi.nlm.nih.gov/pubmed/36304891 http://dx.doi.org/10.3389/fpsyg.2022.1004573 |