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How do MNEs shape their international strategic alliances to facilitate higher alliance performance? Absorptive capacity as an antecedent

The international strategic alliance in international marketing is international social network to realize superior performance. This requires firms to increasingly consolidate international relationship with foreign partners. Knowledge acquisition and integration by absorptive capacity (AC) as an a...

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Detalles Bibliográficos
Autores principales: Chen, Zhong, Zheng, Langping, Peng, Michael Yao-Ping, Shao, Lijin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9595445/
https://www.ncbi.nlm.nih.gov/pubmed/36304857
http://dx.doi.org/10.3389/fpsyg.2022.955117