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How live stream content types impact viewers’ support behaviors? Mediational analysis on psychological and social gratifications

While previous research into live streaming was predominantly focused on video games, its content creation and provision has tremendously evolved, extending well-beyond game streams. Contents of general interest, such as e-commerce shopping, talent shows, and cute pets, started to prevail in today’s...

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Detalles Bibliográficos
Autor principal: Mao, Eric
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9596137/
https://www.ncbi.nlm.nih.gov/pubmed/36304865
http://dx.doi.org/10.3389/fpsyg.2022.951055