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The impact of long-term orientation on compulsive buying behavior: A cross-cultural study

The overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude o...

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Detalles Bibliográficos
Autores principales: Wang, Pei, Zhai, Yuqing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9597507/
https://www.ncbi.nlm.nih.gov/pubmed/36312185
http://dx.doi.org/10.3389/fpsyg.2022.979908

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