The matching effect in persuasive communication about lockdown

Scientific literature about persuasion has shown that the effectiveness of persuasive communication may depend on the match between the affective or cognitive contents of the message and the affective [(Need for Affect (NFA)] or cognitive [Need for Cognition (NFC)] orientation of the recipient. The...

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Detalles Bibliográficos
Autores principales: Giammusso, Isabella, Aquino, Antonio, Alparone, Francesca Romana, Mirisola, Alberto
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9599401/
https://www.ncbi.nlm.nih.gov/pubmed/36312173
http://dx.doi.org/10.3389/fpsyg.2022.987114

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9599401/
https://www.ncbi.nlm.nih.gov/pubmed/36312173
http://dx.doi.org/10.3389/fpsyg.2022.987114

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