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Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives

The objective of this study was to investigate general dentists’ observations of various aesthetic dental procedures among social media users. A cross-sectional study was conducted at the Department of Prosthodontics, Altamash Institute of Dental Medicine, over a duration of six months. Data were co...

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Autores principales: Abbasi, Maria Shakoor, Lal, Abhishek, Das, Gotam, Salman, Fatima, Akram, Aisha, Ahmed, Abdul Razzaq, Maqsood, Afsheen, Ahmed, Naseer
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9602612/
https://www.ncbi.nlm.nih.gov/pubmed/36292502
http://dx.doi.org/10.3390/healthcare10102055
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author Abbasi, Maria Shakoor
Lal, Abhishek
Das, Gotam
Salman, Fatima
Akram, Aisha
Ahmed, Abdul Razzaq
Maqsood, Afsheen
Ahmed, Naseer
author_facet Abbasi, Maria Shakoor
Lal, Abhishek
Das, Gotam
Salman, Fatima
Akram, Aisha
Ahmed, Abdul Razzaq
Maqsood, Afsheen
Ahmed, Naseer
author_sort Abbasi, Maria Shakoor
collection PubMed
description The objective of this study was to investigate general dentists’ observations of various aesthetic dental procedures among social media users. A cross-sectional study was conducted at the Department of Prosthodontics, Altamash Institute of Dental Medicine, over a duration of six months. Data were collected using a well-structured questionnaire comprising 21 predefined responses. The questionnaire was uploaded and disseminated through Google Surveys by forwarding web page links through emails and WhatsApp. The data collected were analysed through Statistical Package for Social Sciences (SPSS-Version 25). The majority (90.7%) of the dental practitioners surveyed believed that there is an increase in the demand for aesthetic dental procedures and social media is a major contributor to it. Moreover, most of the 377 (81.8%) participants agreed that social media is a beneficial platform enabling them to educate, advertise, and communicate with patients. Concerning popular aesthetic procedures, teeth whitening (54.7%), Hollywood smile (17.1%), dental veneers (11.9%), and Invisalign (10.4%) were the most commonly demanded aesthetic procedures. The patients showed desire for these procedures because they were trending on social media platforms. Almost half of the general dental practitioners used social media to post their content related to aesthetic dentistry and to promote their work. They preferred using before and after pictures (48.6%) for advertising their content related to aesthetic dentistry. Within the limitations of the study, it is concluded that the demand for aesthetic dentistry is rapidly growing, and social media is the main driving force behind this revolution as the general population has direct access to the profiles of celebrities and influencers, who all appear to have ‘the perfect smile’. This shift in people’s self-image has created a surge in patients seeking cosmetic treatments.
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spelling pubmed-96026122022-10-27 Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives Abbasi, Maria Shakoor Lal, Abhishek Das, Gotam Salman, Fatima Akram, Aisha Ahmed, Abdul Razzaq Maqsood, Afsheen Ahmed, Naseer Healthcare (Basel) Article The objective of this study was to investigate general dentists’ observations of various aesthetic dental procedures among social media users. A cross-sectional study was conducted at the Department of Prosthodontics, Altamash Institute of Dental Medicine, over a duration of six months. Data were collected using a well-structured questionnaire comprising 21 predefined responses. The questionnaire was uploaded and disseminated through Google Surveys by forwarding web page links through emails and WhatsApp. The data collected were analysed through Statistical Package for Social Sciences (SPSS-Version 25). The majority (90.7%) of the dental practitioners surveyed believed that there is an increase in the demand for aesthetic dental procedures and social media is a major contributor to it. Moreover, most of the 377 (81.8%) participants agreed that social media is a beneficial platform enabling them to educate, advertise, and communicate with patients. Concerning popular aesthetic procedures, teeth whitening (54.7%), Hollywood smile (17.1%), dental veneers (11.9%), and Invisalign (10.4%) were the most commonly demanded aesthetic procedures. The patients showed desire for these procedures because they were trending on social media platforms. Almost half of the general dental practitioners used social media to post their content related to aesthetic dentistry and to promote their work. They preferred using before and after pictures (48.6%) for advertising their content related to aesthetic dentistry. Within the limitations of the study, it is concluded that the demand for aesthetic dentistry is rapidly growing, and social media is the main driving force behind this revolution as the general population has direct access to the profiles of celebrities and influencers, who all appear to have ‘the perfect smile’. This shift in people’s self-image has created a surge in patients seeking cosmetic treatments. MDPI 2022-10-17 /pmc/articles/PMC9602612/ /pubmed/36292502 http://dx.doi.org/10.3390/healthcare10102055 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Abbasi, Maria Shakoor
Lal, Abhishek
Das, Gotam
Salman, Fatima
Akram, Aisha
Ahmed, Abdul Razzaq
Maqsood, Afsheen
Ahmed, Naseer
Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title_full Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title_fullStr Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title_full_unstemmed Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title_short Impact of Social Media on Aesthetic Dentistry: General Practitioners’ Perspectives
title_sort impact of social media on aesthetic dentistry: general practitioners’ perspectives
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9602612/
https://www.ncbi.nlm.nih.gov/pubmed/36292502
http://dx.doi.org/10.3390/healthcare10102055
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