Research on the Impact of Digital Literacy on Farmer Households’ Green Cooking Energy Consumption: Evidence from Rural China

In the era of the digital economy, farmers’ digital literacy has a profound impact on household green cooking energy consumption. Based on data from the China Family Panel Studies (CFPS) in 2018, this paper constructs a digital literacy index using an entropy method and employs the Probit model regression and mediation effect model test to study the impact effect and theoretical mechanism of individual digital literacy on household green cooking energy consumption. The research results show that the improvement of digital literacy can effectively promote the consumption of green cooking energy in households. After using the IV-Probit model and CMP model to solve the endogeneity, this conclusion remains valid; The heterogeneity analysis shows that the impact of digital literacy on green cooking energy consumption of households in different regions and different income stages is different. This performance is specific to the eastern and western regions and low-income households. The improvement in digital literacy can significantly promote green cooking energy consumption in rural households; however, in the central region and high-income households the improvements were insignificant. Mechanism analysis shows that digital literacy has a significant positive impact on household green cooking energy consumption through non-agricultural employment and information acquisition. Based on this, it is suggested that the construction of a digital countryside should not only consider the construction of digital infrastructure, but also reasonably guide the cultivation of the internal digital literacy of the construction subject. Moreover, the cultivation of digital literacy should not only focus on regional differences, but also focus on key subjects and implement precise cultivation. We should give full play to the synergistic effect of digital literacy, and pay attention to the non-agricultural employment of farmers and information elements.