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Telling You More Fluently: Effect of the Joint Presentation of Eco-Label Information on Consumers’ Purchase Intention

An eco-label is an important tool for identifying green products in the marketplace. Most eco-labels, however, present a single icon that is simple and carries limited information, thus creating cognitive barriers for consumers. As a result, eco-labels might not always effectively promote green cons...

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Detalles Bibliográficos
Autores principales:	Wang, Xingyuan, Du, Yingying, Liu, Yun, Wang, Shuyang
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9603581/ https://www.ncbi.nlm.nih.gov/pubmed/36294293 http://dx.doi.org/10.3390/ijerph192013713

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