Internal or External Word-of-Mouth (WOM), Why Do Patients Choose Doctors on Online Medical Services (OMSs) Single Platform in China?

(1) Background: Word-of-mouth (WOM) can influence patients’ choice of doctors in online medical services (OMSs). Previous studies have explored the relationship between internal WOM in online healthcare communities (OHCs) and patients’ choice of doctors. There is a lack of research on external WOM a...

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Detalles Bibliográficos
Autores principales: Shen, Jiang, An, Bang, Xu, Man, Gan, Dan, Pan, Ting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9603608/
https://www.ncbi.nlm.nih.gov/pubmed/36293874
http://dx.doi.org/10.3390/ijerph192013293

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9603608/
https://www.ncbi.nlm.nih.gov/pubmed/36293874
http://dx.doi.org/10.3390/ijerph192013293

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