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Influences of viewing angle, product position, and consumers’ physical characteristics on their Kansei images
Changes in consumer behavior in recent years have led to a steady increase in the number of online shoppers. The viewing angle of a product and its position on a webpage can affect consumers’ Kansei images and purchase intentions. This study aimed to determine the influences of product viewing angle...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9605035/ https://www.ncbi.nlm.nih.gov/pubmed/36288372 http://dx.doi.org/10.1371/journal.pone.0276421 |