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A systematic and theoretical approach to the marketing of higher education

The aim of this article was to open a hatch to the consumer psychology research through the eyes of Facet Theory. The Facet Theory enables to delve into a concept or an issue under investigation and define it formally, systematically, and comprehensively, but still parsimoniously. In order to better...

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Detalles Bibliográficos
Autores principales: Rabenu, Edna, Shkoler, Or
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9605583/
https://www.ncbi.nlm.nih.gov/pubmed/36312083
http://dx.doi.org/10.3389/fpsyg.2022.982347
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author Rabenu, Edna
Shkoler, Or
author_facet Rabenu, Edna
Shkoler, Or
author_sort Rabenu, Edna
collection PubMed
description The aim of this article was to open a hatch to the consumer psychology research through the eyes of Facet Theory. The Facet Theory enables to delve into a concept or an issue under investigation and define it formally, systematically, and comprehensively, but still parsimoniously. In order to better explain its philosophical basis and the principles of this theory, we apply and demonstrate it on the domain of marketing of higher education to students. There are four distinct facets identified in this regard, namely, (A) Achieving Personal Goals, (B) Institution’s Marketing Orientation, (C) Secondary Decision Criteria, and (D) Level of Education. Based on those facets and their related respective elements, a suggested definitional directive for the marketing of higher education to students is construed.
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spelling pubmed-96055832022-10-27 A systematic and theoretical approach to the marketing of higher education Rabenu, Edna Shkoler, Or Front Psychol Psychology The aim of this article was to open a hatch to the consumer psychology research through the eyes of Facet Theory. The Facet Theory enables to delve into a concept or an issue under investigation and define it formally, systematically, and comprehensively, but still parsimoniously. In order to better explain its philosophical basis and the principles of this theory, we apply and demonstrate it on the domain of marketing of higher education to students. There are four distinct facets identified in this regard, namely, (A) Achieving Personal Goals, (B) Institution’s Marketing Orientation, (C) Secondary Decision Criteria, and (D) Level of Education. Based on those facets and their related respective elements, a suggested definitional directive for the marketing of higher education to students is construed. Frontiers Media S.A. 2022-10-12 /pmc/articles/PMC9605583/ /pubmed/36312083 http://dx.doi.org/10.3389/fpsyg.2022.982347 Text en Copyright © 2022 Rabenu and Shkoler. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Rabenu, Edna
Shkoler, Or
A systematic and theoretical approach to the marketing of higher education
title A systematic and theoretical approach to the marketing of higher education
title_full A systematic and theoretical approach to the marketing of higher education
title_fullStr A systematic and theoretical approach to the marketing of higher education
title_full_unstemmed A systematic and theoretical approach to the marketing of higher education
title_short A systematic and theoretical approach to the marketing of higher education
title_sort systematic and theoretical approach to the marketing of higher education
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9605583/
https://www.ncbi.nlm.nih.gov/pubmed/36312083
http://dx.doi.org/10.3389/fpsyg.2022.982347
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