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Analysis of wedding appeals on cigarette packs in China

INTRODUCTION: Exchanging or gifting cigarettes is a common practice in Chinese culture, often occurring during weddings to connote celebrations and happiness. We examined Chinese cigarette packs for wedding terminology and imagery to assess the extent to which packs are marketed for such occasions....

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Detalles Bibliográficos
Autores principales: Trimble, Deana G, Yu, Lingwei, Welding, Kevin, Clegg Smith, Katherine, Cohen, Joanna E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9606517/
https://www.ncbi.nlm.nih.gov/pubmed/33837123
http://dx.doi.org/10.1136/tobaccocontrol-2020-056189