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Analysis of wedding appeals on cigarette packs in China
INTRODUCTION: Exchanging or gifting cigarettes is a common practice in Chinese culture, often occurring during weddings to connote celebrations and happiness. We examined Chinese cigarette packs for wedding terminology and imagery to assess the extent to which packs are marketed for such occasions....
Autores principales: | Trimble, Deana G, Yu, Lingwei, Welding, Kevin, Clegg Smith, Katherine, Cohen, Joanna E |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9606517/ https://www.ncbi.nlm.nih.gov/pubmed/33837123 http://dx.doi.org/10.1136/tobaccocontrol-2020-056189 |
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