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An examination of dispositional social needs, agent knowledge, and two dimensions of product anthropomorphism: A serial mediation model
Thriving attention has been paid to the process and concept of anthropomorphism in marketing literature, as the concept is considered to be a precursor of positive marketing outcomes. However, prior studies have not clarified the position or role of inductive reasoning and anthropomorphism or explai...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9606781/ https://www.ncbi.nlm.nih.gov/pubmed/36312082 http://dx.doi.org/10.3389/fpsyg.2022.913978 |