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Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK
Following mixed-methods sequential design and drawing on the message-audience congruence concept and homophily theory, across three studies in the UK, we examined the effect of gendered wording and endorser’s gender on the effectiveness of leaflets promoting walking. In Study 1, a mall-intercept stu...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9612536/ https://www.ncbi.nlm.nih.gov/pubmed/36301843 http://dx.doi.org/10.1371/journal.pone.0273927 |