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Customer decision-making analysis based on big social data using machine learning: a case study of hotels in Mecca
Big social data and user-generated content have emerged as important sources of timely and rich knowledge to detect customers’ behavioral patterns. Revealing customer satisfaction through the use of user-generated content has been a significant issue in business, especially in the tourism and hospit...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer London
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9616417/ https://www.ncbi.nlm.nih.gov/pubmed/36340596 http://dx.doi.org/10.1007/s00521-022-07992-x |