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Is negative e-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID-19 safety measures

During the normalization stage of the COVID-19 epidemic prevention and control, the safety threats caused by improper epidemic prevention measures of airlines have become the primary concern for air passengers. Negative e-WOM related to safety perception obtained based on online multimodal reviews o...

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Detalles Bibliográficos
Autores principales:	Bai, Shizhen, Yu, Dingyao, Yang, Mu, Tang, Rui, He, Hao, Zhao, Jiayuan, Huang, Peihua
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9624191/ https://www.ncbi.nlm.nih.gov/pubmed/36329743 http://dx.doi.org/10.3389/fpsyg.2022.983987

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