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Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?
This paper examines the effects of online travel agency (OTA) service experience (via OTA company websites and mobile apps, and social media) on customer perceived (utilitarian and epistemic) value. The data of 404 usable responses from tourists with experience using OTAs revealed that service exper...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9628396/ http://dx.doi.org/10.1007/s11628-022-00511-x |