Exploring the antecedents of customers’ willingness to use service robots in restaurants

This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the...

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Autores principales: Molinillo, Sebastian, Rejón-Guardia, Francisco, Anaya-Sánchez, Rafael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Empirical Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9628411/
http://dx.doi.org/10.1007/s11628-022-00509-5
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author Molinillo, Sebastian
Rejón-Guardia, Francisco
Anaya-Sánchez, Rafael
author_facet Molinillo, Sebastian
Rejón-Guardia, Francisco
Anaya-Sánchez, Rafael
author_sort Molinillo, Sebastian
collection PubMed
description This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the important influence of positive attitudes and objections to the use of service robots on consumers’ willingness to use service robots, as well as their intention to recommend restaurants that use them. Among the main aspects that affect attitudes and objections, we found hedonic perceptions, perceived safety, interaction quality perception and anthropomorphism. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s11628-022-00509-5.
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spelling pubmed-96284112022-11-02 Exploring the antecedents of customers’ willingness to use service robots in restaurants Molinillo, Sebastian Rejón-Guardia, Francisco Anaya-Sánchez, Rafael Serv Bus Empirical Article This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the important influence of positive attitudes and objections to the use of service robots on consumers’ willingness to use service robots, as well as their intention to recommend restaurants that use them. Among the main aspects that affect attitudes and objections, we found hedonic perceptions, perceived safety, interaction quality perception and anthropomorphism. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s11628-022-00509-5. Springer Berlin Heidelberg 2022-11-02 2023 /pmc/articles/PMC9628411/ http://dx.doi.org/10.1007/s11628-022-00509-5 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Empirical Article
Molinillo, Sebastian
Rejón-Guardia, Francisco
Anaya-Sánchez, Rafael
Exploring the antecedents of customers’ willingness to use service robots in restaurants
title Exploring the antecedents of customers’ willingness to use service robots in restaurants
title_full Exploring the antecedents of customers’ willingness to use service robots in restaurants
title_fullStr Exploring the antecedents of customers’ willingness to use service robots in restaurants
title_full_unstemmed Exploring the antecedents of customers’ willingness to use service robots in restaurants
title_short Exploring the antecedents of customers’ willingness to use service robots in restaurants
title_sort exploring the antecedents of customers’ willingness to use service robots in restaurants
topic Empirical Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9628411/
http://dx.doi.org/10.1007/s11628-022-00509-5
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