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Exploring the antecedents of customers’ willingness to use service robots in restaurants
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the...
Autores principales: | Molinillo, Sebastian, Rejón-Guardia, Francisco, Anaya-Sánchez, Rafael |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9628411/ http://dx.doi.org/10.1007/s11628-022-00509-5 |
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