Effects of COVID-19 specific body positive and diet culture related social media content on body image and mood among young women

During the COVID-19 pandemic, social media content emerged that included explicit weight and shape pressure. In addition, however, body positive social media content that was pandemic-specific appeared. This study aimed to examine the effects of body positive and diet culture COVID-19 body-related social media content on the body image and mood of young women. A sample of 387 female identifying participants aged 18–25 were allocated to view one of three sets of social media images: body positive or diet related content specific to the COVID-19 pandemic, or a travel condition. Body image and mood before and after viewing the images were assessed. Trait level social media literacy and current social distancing and isolation restrictions were examined as moderators. Exposure to the body positive content was associated with improved body image and mood as compared to the diet culture content. No support was found for moderating effects although social media literacy was associated with improved body image after exposure. Findings suggest that even in the context of the COVID-19 pandemic, body positive content may be helpful to body image. Further work examining inter-individual differences in the effects of social media on body image and mood are warranted.