A topic among others—examining the attention dynamics of the COVID-19 pandemic through interviews with Finnish journalists

Media research has shown that media attention to pandemics is largely driven by rising case numbers, policy responses and scientific breakthroughs. However, less is known about the issue attention dynamics that feed a decline in the media attention to pandemics. By building on the literature on issue attention and on 18 semi-structured interviews with Finnish journalists, this article explores the issue attention dynamics of the COVID-19 pandemic. The article identifies three factors that lead to a decrease in the attention that a pandemic receives. First, issue fatigue diminishes the amount of attention while issue competition replaces the pandemic with other issues on the news agenda. Second, changes in the course of the pandemic—such as the introduction of vaccines— affect media attention. Third, this article illustrates how news media organisations try to balance informing the public of the risks related to the pandemic and not overreacting to the threat it poses.