Cyber-entrepreneurial intention among students in Public Universities: evidence from an Emerging Country

This paper aims to investigate the factors affecting cyber-entrepreneurial intentions among final-year students of public universities in Malaysia utilizing the Theory of Planned Behavior (TPB) and Theory of Self-Efficacy (TSE). The quantitative survey-based research method was adopted to conduct the study using both final-year undergraduate and postgraduate students from business and management schools to test the proposed research framework. A total of 364 useful responses were received to be analyzed for this study. Results showed that attitude toward entrepreneurship, entrepreneurial creativity, entrepreneurial knowledge, entrepreneurial orientation, entrepreneurial self-efficacy, and opportunity recognition were positively correlated with cyber-entrepreneurial intentions except for personal innovativeness in technology and subjective norm, which was insignificant. This study provides insights into the way individual’s intention towards cyber-entrepreneurship could be ameliorated as a career choice, particularly for final-year undergraduate and postgraduate students of business and management schools in Malaysian public universities. It helps determine appropriate approaches to direct the government, educators, and policymakers. The findings from this study invaluably contribute to the existing literature by establishing correlation between TPB and TSE and inquiring into their ultimate influences on cyber-entrepreneurial intentions.