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Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion
As a necessary means of encouraging individuals to adopt healthy behaviors, improving the persuasiveness of ads related to health has been a major topic of common concern in both academic and practical circles. However, scant attention has been given to how consumers’ fresh start mindset (FSM) may i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9640788/ https://www.ncbi.nlm.nih.gov/pubmed/36406841 http://dx.doi.org/10.1007/s12144-022-03471-7 |