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Pharmaceutical marketing: the example of drug samples
Branded drug samples are one of the most important promotional tools that pharmaceutical manufactures employ. Pharmaceutical sales representatives (“drug reps”) use samples to gain access to physicians and other prescribers. Sample provision is closely intertwined with visits by drug reps; detailing...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9640882/ https://www.ncbi.nlm.nih.gov/pubmed/36345038 http://dx.doi.org/10.1186/s40545-022-00479-z |