When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation

With signaling theory, credibility, and social media engagement (SME) as guiding frameworks, this study used an experiment to examine how social media influencers (SMIs) affect how people engage with COVID-19 misinformation. SMI-promoted information elicited more SME, credibility, and purchase likel...

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Detalles Bibliográficos
Autor principal: Wasike, Ben
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9643098/
https://www.ncbi.nlm.nih.gov/pubmed/36368060
http://dx.doi.org/10.1016/j.socscimed.2022.115497

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9643098/
https://www.ncbi.nlm.nih.gov/pubmed/36368060
http://dx.doi.org/10.1016/j.socscimed.2022.115497

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