Cargando…
When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation
With signaling theory, credibility, and social media engagement (SME) as guiding frameworks, this study used an experiment to examine how social media influencers (SMIs) affect how people engage with COVID-19 misinformation. SMI-promoted information elicited more SME, credibility, and purchase likel...
| Autor principal: | |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9643098/ https://www.ncbi.nlm.nih.gov/pubmed/36368060 http://dx.doi.org/10.1016/j.socscimed.2022.115497 |