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Environmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior

BACKGROUND: Previous studies have examined the negative effects of materialism, which refers to the importance of possessing material wealth and image, on the pro-environmental behavior. Recently, a study found that highly materialistic individuals showed more pro-environmental behaviors involving s...

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Detalles Bibliográficos
Autores principales: Tan, Min, Li, Mei, Li, Hui’e, Li, Jin, Chang, You, Zhang, Guanfei, Zhong, Yiping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9645130/
https://www.ncbi.nlm.nih.gov/pubmed/36387042
http://dx.doi.org/10.2147/PRBM.S384947